Whole Foods continues to establish themselves as a tasty, responsible, and fun place for all your organic-fiending needs. I had the opportunity to direct two :15 spots that were zany and fun, both in their final outcome and in the process. Flat, two-dimensional design always has a place in my heart, and can go miles for companies who have very fast turn-around times and very slim budgets (which is practically everyone who lives in this economy).
I worked with a small team of designers and animators who were all very nimble problem solvers, and in the end we were all pleased with the result. Props to Olsen who were always on the same comedic level as us, and for trusting us to run free creatively all the way to the finish line.
Brand New School LA
Justin Claus Harder
Head of Broadcast