Visa wanted to create a spot based off of the idea of the authenticity of a hand drawn signature. We created a world of loosely drawn lines that weaved in and out of moments defined by their didactic script.
We used a combination of 3D animation and cel animation. We built the entire camera move in 3d, and constantly refined the animation based on the timing of the cel animation. Most of the type was done as static cell animation, and we projected them on cards in Maya so they moved with the camera. 3D animation will always have a certain look, but when we start combining other forms of media and animation into the pipeline, it becomes something more authentic.