Known for their poetically heart-felt yet grown-up campaigns, Oreo came to us to create a fun and straightforward narrative to accompany their new theme song. Oh, and it had to span over six different languages. The challenge was to remain very simple and culturally non-specific when communicating the playful ways to eat an Oreo. This frame communicated the verse, "Show me how to roll it, stack it, flip it, crunch it."
Designed at Brand New School. The overhead frame includes 3D renders created collaboratively with Jeff Welk & Lindsey Mayer-Beug.
For a full list of credits, please visit the Brand New School Website.