This project was unique in that it not only had Nasdaq OMX as the main client, but six other clients who Nasdaq wanted to feature as their listing companies: Smart Technologies, Zipcar, Hasbro, Tesla, LPL Financial, & Zynga.
The initial concept was for the 30 second spots to be an immersive 3D animated world. However, since the tone of these seven companies were so drastically different, no one could come to a stylistic agreement. After rounds of script revisions and pitches from previous months, I presented a live action direction that everyone eventually felt comfortable with, especially adhering to the tone of each listing company.
It was a great experience to co-direct these spots with Mike Calvert. I learned a lot from everyone on location and look forward to the next one.
March 25, 2012
ARRI Alexa for principal photography, Adobe Creative Suite and After Effects and Maxon Cinema 4D for design/animation, and Autodesk Flame for final color and finishing.
McCann Erickson New York
Group Creative Directors
Brand New School
Executive Creative Director
Director of Photography
Head of Production
Audio and Music