Kris Wong is a creative problem solver, working across advertising, branding, & product design. He currently works at YouTube as a senior motion designer, applying automation and genAI in video ad templates at the scale of Google.
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Is it a laptop that's a tablet? or a tablet that's a laptop? That was the main focus of the Intel Ultrabook Convertible. Meanwhile iPads were being iPads and Macbooks were just macbooks. We worked closely with Razorfish to develop a spot which showcased the different transformations of each of their convertible products. Samsung, Dell, Lenovo, Asus, and Toshiba each have a different transformation, but we ended up showcasing three. We also developed a sort of holographic look of their 'Die-namic', which is what intel calls it's colorfully branded circuit board graphic, which is seen everywhere. Much time was spent getting the look of the holographic screens and pulsing floor dienamic perfectly animated until it felt like an extension of their current Intel branding.

Executive Creative Director
Jonathan Notaro


Art Director
Kris Wong


VFX Supervisor
Marco Maldonado


Designers
Kris Wong,
Andy Bernett,
Sakona Kong Wakako Ichinose

2D Animation
Scott Uyeshima
Maithy Tran


3D Modeling
Robin Kim
Zachary Goodson
Patrick Orey Spear
Donnie Permedi
3D Lighting
Robert Kim
Ryan Kirkwood


3D Animation/Composting
Tim Hayward
Robin Kim


Flame Artist
Blake Huber


Managing Director
Danny Rosenbloom
Executive Producer
Jason Cohon


Head of Production
Josh Wakefield

Producer
Madison Brigode


Production Coordinator
Jessica Knowles

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Oakland, Calif.