Since 2009, Ford F-150 has done well with what has coined as the "Rant" spots, where the hard-edged machismo voice of Dennis Leary takes us through a dizzying flurry of see-say visuals that boast America's best-selling truck. Five years later, I had the great opportunity of working with Team Detroit in tying the final bow in a highly successful 5-year campaign.
This campaign, Ford Dynasty, was timed with their annual Built Ford Tough Sales Event during football season. The challenge was to infuse their graphic language with the theme of football.
I directed a team of about 15 artists, from designers, compositors, 2D/3D animators, storyboard artists, and producers. In the production phase, we designed 96 frames in 3 days. Since the trucks were cg, there was an intense amount of communication between 2D and 3D. Everyone was amazing and I'm glad to have worked with everyone.
Brandon Lee Smith