This project was unique in that it not only had Nasdaq OMX as the main client, but six other clients who Nasdaq wanted to feature as their listing companies: Smart Technologies, Zipcar, Hasbro, Tesla, LPL Financial, & Zynga.
The initial concept was for the 30 second spots to be an immersive 3D animated world. However, since the tone of these seven companies were so drastically different, no one could come to a stylistic agreement. After rounds of script revisions and pitches from previous months, I presented a live action direction that everyone eventually felt comfortable with, especially adhering to the tone of each listing company.
It was a great experience to co-direct these spots with Mike Calvert. I learned a lot from everyone on location and look forward to the next one.
Debut Date
March 25, 2012
Main Tools
ARRI Alexa for principal photography, Adobe Creative Suite and After Effects and Maxon Cinema 4D for design/animation, and Autodesk Flame for final color and finishing.
Advertising Agency
McCann Erickson New York
Group Creative Directors
Larry Platt
Thomas Sullivan
Vi Luong
Copywriter
Ralph Calderon
Producer
Bridget Dunne
Account Executives
Neil Fruenglass
Nicholas Gelbard
Production Company
Brand New School
Executive Creative Director
Jonathan Notaro
Director
Mike Calvert
Kris Wong
Director of Photography
Stöeps Langensteiner
Line Producer
Jason Wolk
Production Manager
Stephanie Marshall
Designers
Justin Harder
Edward Laag
Scott Uyeshima
Sakona Kong
Beth Li
Storyboard Artist
Max Forward
Scott Uyeshima
Chinfu Hsu
Maithy Tran
Flame Artist/Compositor
David Stern
Managing Director:
Danny Rosenbloom
Executive Producer
Jason Cohon
Head of Production
Josh Wakefield
Producer
Madison Brigode
Production Coordinator
Jessica Knowles
Audio and Music
Blast